TOURISM RESILIENCE & CRISES KEYNOTE AND WORKSHOP
Expect the unexpected

Eran Ketter (PhD) is a recommended tourism advisor and speaker, with over 15 years of experience in managing tourism crises, and working with destinations and policy makers. Among others, Dr. Ketter has served as a Tourism Resilience Project Expert for the UN Tourism (UNWTO) and has worked with the Israeli Ministry of Tourism on crisis management, crisis resilience and post-crisis recovery, putting his knowledge to practice in one of the world's most challenging destinations.

Climate change and extreme weather events, terrorism, pandemics, natural disasters, cyber attacks and economic slowdown - these are some of the critical challenges facing the tourism and hospitality industries today. In the wake of these threats, destinations and businesses must proactively manage potential crises and enhance their level of resilience. The tourism crisis and resilience keynote/ workshop introduces a set of research-based tools aimed to provide know-how and actionable insights to thrive in a turbulent tourism environment.

How can your destination better prepare for these 5 climate-change-related crises scenarios?

01

Heat waves
& drought

02

Wildfires

03

Floods & high rainfall

04

Tropical storms

05

Cold waves

Building Tourism Resilience:
Key Guidelines for Tourism Destinations

1. Increase adaptive capacity
Building resilience begins with empowering destinations to adapt to changing circumstances. This involves fostering innovation, enhancing skills among stakeholders, and developing flexible strategies that allow destinations to pivot in the face of new challenges.

2. Diversify Source Markets and Tourism Products
Over-reliance on specific source markets or tourism products can leave destinations vulnerable to shocks. By broadening their appeal to a wider range of visitor segments and offering diverse experiences, destinations can mitigate risks while enhancing the overall variety and diversity they offer.

3. Monitor and analyze changes
Resilient destinations stay ahead by continually monitoring their internal and external environments. Proactively identifying trends, risks, and opportunities allows for timely decision-making. This includes leveraging data and insights to understand traveler behaviors, economic fluctuations, and societal shifts.

4. Practice Agile management
In an unpredictable environment, flexibility is key. Agile management practices, such as dynamic leadership, scenario planning, and cross-sector collaboration, enable destinations to respond quickly and effectively. Avoiding rigid strategies ensures destinations remain resilient and adaptable to crises.

Dr. Eran Ketter is an experienced tourism crisis & resilience expert, advisor and keynote speaker.
Among others, Dr. Ketter worked on tourism crisis & resilience projects with UN Tourism (UNWTO), Korea Tourism Organization, Israel's Ministry of Tourism, Philippine Tourism Promotion Board, Kenya Tourism Board, and is the co-author of the renowned book "Media Strategies for Marketing Places in Crisis"

Ready to Build a Resilient Future for Your Destination? Email us now (info@eketter.com) to book a keynote or workshop on tourism crisis and resilience, empowering your team with the tools and strategies needed to thrive in an ever-changing environment!