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TOURISM MARKET RESEARCH
& RESEARCH PUBLICATIONS
BY ERAN KETTER
In order to generate insights and novel solutions, Eran Ketter's (PhD) professional work is based on active research, constantly developing new knowledge. Dr. Ketter is the author of numerous tourism market research reports, policy papers, and research articles, and since 2020 he is the Head of Research in a serious of market research publications for the European Travel Commission on measuring Europeans' travel sentiment (with Mindhaus). Dr. Ketter is also the co-author of the books: "Tourism Marketing for Developing Countries" (Palgrave Macmillan, 2016) and “Media Strategies for Marketing Places in Crisis” (Elsevier-BH, 2008). co-author of the world-renowned books:
Among others, Dr. Ketter has an extensive experience in analyzing Israel's tourism industry and conducting market research reports on Israel's outbound travel market, Israel outbound travel trends, and the analysis of Israel tourism data, tourism statistics and Israel's tourism industry.
Dr. Ketter's tourism market research reports are employing advanced methodologies, and use scientific methods for research design, data collection (primary or secondary tourism data), and data analysis. The market research outputs guide tourism policy makers in data-driven decision making and designing a data-driven tourism strategy. Among others, Eran Ketter (PhD) has conducted market research activities for the European Travel Commission, the Israeli Ministry of Tourism, Israel's forestry service (JNF-KKL), and for travel-tech startups and tourism entrepreneurs in the stages of market development and tourism market penetration - as part of a tourism business plan.
BOOKS
Media Strategies for Marketing Places in Crisis
Elsevier-BH
Tourism marketing for Developing Countries
Palgrave Macmillan
Tourism Toolbox for Heritage Sites Managers
Israel's Heritage Conservation Council
MARKET RESEARCH
The COVID-19 crisis had created an opportunity for European tourism to restart better with a refocusing of priorities: promoting responsible travel in Europe and working with a consolidated and consistent approach towards natural, social and economic sustainability. The report spotlights consumers’ attitudes towards responsible travel, based on a primary market research of 36,000 European in 10 high-volume source markets (with MINDHAUS)
Conducting numerous market research reports for the European Travel Commission, monitoring sentiment and short-term intentions for domestic and intra-regional travel within Europe. Data was collected in Europe's top 10 high-volume source markets and included over 85,000 respondents (with MINDHAUS)
In-depth marketing strategy report for the IMOT Facebook and Instagram pages, having over 6m followers. Among others, the report guides page structure and architecture (being managed in 6 languages), content themes based on the brands’ core values and tools to enhance user generated content and users’ engagement. During the process of conducing and implementing the strategy, Israel tourism had two record-breaking years with 41% growth in inbound tourism.
RESEARCH ARTICLES
Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the current study aims to shed light on European Millennials, their characteristics and travel behaviors, and how their travel trends are shaping the present - and future - of the tourism industry. The common characteristics and travel behaviors of Millennials drive four key tourism micro-trends: creative tourism, off-the-beaten-track tourism, alternative accommodation and fully-digital tourism. Based on the growing importance of Millennials in global travel, these micro-trends are re-shaping supply and demand and transform the tourism and hospitality industries.
The study provides a novel understanding of Millennial travel, their characteristics and travel behaviors. The micro-trends identified are affecting destinations, hotels, attractions and other tourism businesses, as they re-define what tourists want and how they want it. Furthermore, these change drivers are expected to increase as Millennial travel continues to grow.
Ketter, E. (2020). Millennial travel: tourism micro-trends of European Gen Y. Journal of Tourism Futures.
Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the current study aims to shed light on European Millennials, their characteristics and travel behaviors, and how their travel trends are shaping the present - and future - of the tourism industry. The common characteristics and travel behaviors of Millennials drive four key tourism micro-trends: creative tourism, off-the-beaten-track tourism, alternative accommodation and fully-digital tourism. Based on the growing importance of Millennials in global travel, these micro-trends are re-shaping supply and demand and transform the tourism and hospitality industries.
The study provides a novel understanding of Millennial travel, their characteristics and travel behaviors. The micro-trends identified are affecting destinations, hotels, attractions and other tourism businesses, as they re-define what tourists want and how they want it. Furthermore, these change drivers are expected to increase as Millennial travel continues to grow.
Ketter, E. (2020). Millennial travel: tourism micro-trends of European Gen Y. Journal of Tourism Futures.
Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the current study aims to shed light on European Millennials, their characteristics and travel behaviors, and how their travel trends are shaping the present - and future - of the tourism industry. The common characteristics and travel behaviors of Millennials drive four key tourism micro-trends: creative tourism, off-the-beaten-track tourism, alternative accommodation and fully-digital tourism. Based on the growing importance of Millennials in global travel, these micro-trends are re-shaping supply and demand and transform the tourism and hospitality industries.
The study provides a novel understanding of Millennial travel, their characteristics and travel behaviors. The micro-trends identified are affecting destinations, hotels, attractions and other tourism businesses, as they re-define what tourists want and how they want it. Furthermore, these change drivers are expected to increase as Millennial travel continues to grow.
Ketter, E. (2020). Millennial travel: tourism micro-trends of European Gen Y. Journal of Tourism Futures.